Privacy Policy

Last Updated: February, 15th, 2021

This privacy policy describes the information Lundberg Family Farms® collects about you and how it is shared or otherwise used, your rights and choices with regard to that information, and steps we take to protect your information. This privacy policy applies to personal information collected by or on behalf of Lundberg Family Farms® (the “Farm”, “we”, “us), including information collected through our website at and mobile versions of our website (collectively, the “Site”), by email, phone or other offline contacts, and anywhere else we display this privacy policy (collectively, the “Services”). By using or interacting with the Services, you accept and consent to the terms of this privacy policy in effect at the time of your use.


Personal information is information that directly or indirectly identifies you or can be used to identify you as an individual. The following are the categories of personal information we may collect about you and how we collect it:

Information You Provide. We collect personal information that you provide when you visit or interact with the Services. For example, you may provide your name and e-mail address if you sign up to receive special offers and the latest news from the Farm. In addition, you may also provide optional demographic information to us so that we can provide you a more personalized experience on our Site. If you submit information through our contact, feedback or complaint form on the Site, you may provide your contact and demographic information (such as your name, e-mail address, phone number, postal address and age range) or any other comments or information you choose to provide in your message or upload with your request.

We or our service providers collect your name, shipping address, billing address and other payment information when you make a purchase through the Services. We will also request certain personal information, including your name, mailing address, email, and occasionally demographic information, if you choose to create an account, participate in contests, promotional events, or surveys we make available through the Services. We also collect your user information and password to authenticate your account.

The information you provide is completely voluntary and you can choose not to provide personal information to us. However, some information about you is generally required to respond to your requests, participate in a contest, promotional event or survey, or take advantage of certain services we provide.

Information Collected Automatically. We also automatically collect certain information when you access the Site using tracking tools that help us improve the Site and personalize your experience. This information typically remains in aggregate form and does not identify you individually but if it does, we will treat the information as personal information. We collect the following categories of information using automated tracking technologies:

  • Usage Data: We may collect information about how the Site is accessed and used ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
  • Cookie and Other Tracking Data: We use cookies and similar tracking technologies to track the activity on our Site and hold certain information. Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are web beacons, pixels, tags, and scripts to collect and track information and to improve and analyze our websites. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
  • Analytics Data: The Site also uses analytics tools such as Google Analytics, a web analytics service provided by Google, Inc. that uses cookies to help us analyze how users navigate the Site. The information generated by a cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google in aggregate form. Google uses this aggregated information on our behalf in order to evaluate use of the Site, compile reports on Site activity and other services relating to Site activity and usage. You can learn more about Google Analytics and how to opt out here:
  • Job Applicants and Candidates: We collect the personal information of job applicants and candidates that apply for employment with us or otherwise submit a resume or application with us. This information includes, but is not limited to: job applicant or candidate first and last name, email address, telephone number, physical address, desired pay, available start date, link to social media profile, gender, ethnicity, disability and veteran status, educational history, date of birth, references, job history and any other information you choose to provide as part of your resume or application for employment. We collect and maintain this information to determine eligibility for employment, including verification of references and qualifications; assessing qualifications for a particular job; complying with applicable labor or employment rules, regulations, and statutes, or for such other purposes as are reasonably required by us as otherwise set forth in this privacy policy; or to communicate with you about your application for employment or potential job openings. We may share this information with our service providers as necessary for the purposes of determining your eligibility and qualifications.


We use the information we collect from you for our business and commercial purposes, including to provide you with products you purchase, information or services you request, to address any other reason you contacted us or otherwise communicate with you, conduct research of our Site’s visitors for use in our business and product planning and improvements, and to improve our overall service to you. We may also use your information for data analytics, to detect and prevent fraud and maintain the security of the Services, to comply with our legal obligations or to protect the health and safety of you or others.

We may use your personal information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Lundberg Family Farms will not disclose or share your information outside of our corporate organization, except as set forth in this privacy policy or as required by law. We may share your information with:

  • Our family of companies, including parent company, subsidiaries and affiliates in accordance with applicable law.
  • Service providers engaged to provide services to support our operations and other business and commercial purposes. Our service providers are contractually required to protect your information and only use your information to provide services to us.
  • A successor entity in the event of a corporate merger, consolidation, sale of assets or other corporate changes to Lundberg Family Farms and/or affiliated companies.
  • Other third parties as necessary to protect our legal interests or property, to comply with applicable laws and regulations or other legal requirements, or to protect your health and safety or the health and safety of others.


You may opt out of receiving communications from us at any time by contacting us using the methods listed in the Contact Us section at the bottom of this privacy policy or by using the unsubscribe links included in communications from us. Please note that even if you unsubscribe from our marketing communications, you may still receive emails, mailings or other communications related to your transactions with us.

Some content on the Services may be served by our third-party advertisers, ad networks and servers. These providers may use cookies or other tracking technologies that collect information about your online activities over time and across different sites, in order to provide you with interest-based advertising or other targeted content on our behalf. We do not control these third parties’ tracking technologies or how they may be used across your online activities. However, many of these providers are members of the Network Advertising Initiative (NAI), or the Digital Advertising Alliance (DAA), and have agreed to honor consumers' opt-out preferences submitted through those organizations' websites. To learn more about your choices regarding this type of data collection or to opt-out of interest-based advertising by members of the NAI or the DAA, please visit http://optout.networkadvertisi... or

You may also update or amend your information by contacting us via the email address or phone number included in the Contact Us section at the bottom of this privacy policy.


Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. The Site does not currently respond to browser-based “Do Not Track” signals.


We may provide links on the Site to third-party websites we think may be of interest to you, including links to social media sites such as Facebook, Twitter, Pinterest and Instagram. Please be aware that these websites are independent from Lundberg Family Farms, and we are not responsible for the content or privacy practices of such other sites or platforms. When you click on links on the Site that take you to a third-party website, you will be subject to the third party’s privacy policies. Therefore, we encourage our users to be aware when they leave the Site and to read the privacy policies of any other website you visit.


Lundberg Family Farms and its affiliated companies are based in the United States. Our services and the Site are not targeted at individuals outside the United States. If you are visiting the Site from outside the United States and provided us with personal information, please note that your information may be accessed or transferred, stored and processed by Lundberg Family Farms or its affiliated companies in the United States. The data protection or privacy laws in the United States may be different than those in your country. By doing business with or interacting with Lundberg Family Farms or our Site or Services, you acknowledge and agree to the transfer of your personal information to facilities located in the United States and understand that such information will be stored and processed in accordance with this privacy policy and the laws of the United States.


The information in this section applies to residents of California with regard to personal information subject to this privacy policy. If you have any questions about this privacy policy or would like to receive a printed copy, please contact us at

  • How We Collect and Use Personal Information: In accordance with the California Consumer Privacy Act of 2018 (“CCPA”), this section describes the personal information we collected about California residents in the last 12 months, the sources of that information, our business or commercial purposes for collecting the information, and the third parties with whom we shared that information. Please refer to the corresponding sections of this privacy policy above for details on the following:
    • Information We Collect: This section describes the categories of personal information we collected and the categories of sources from which the information was collected / how we collected it.
    • How We Use or Share Your Personal Information: This section describes the business or commercial purpose for which we collected the information and the categories of third parties with whom we shared personal information.
  • Your Rights and How to Exercise Them: Under the CCPA, California residents have certain rights with regard to their personal information. Those rights may only apply in certain circumstances and may be subject to limitations or exceptions. A summary of those rights is provided below as well as information on how to exercise your rights. Please note that we will require certain identifying information about you as necessary for us to verify your request in accordance with applicable law.
    • Right to Know: You have the right to ask us to tell you the categories of personal information we collected, the purposes for which we collected, sold or disclosed that information, and the categories of third parties to whom we disclosed the information in the last 12 months. To exercise this right, please call us toll-free at 1-888-215-2958 or email your request to and include “Disclosure Request” in the subject line of your message.
    • Right to Access: You have the right to request access to the personal information specific to you individually, that we collected, used, disclosed and/or sold about you in the last 12 months. To exercise this right, please call us toll-free at 1-888-215-2958or email your request to and include “Access Request” in the subject line of your message.
    • Right to Delete: You have the right to request us to delete the personal information we have collected or maintain about you. Please note that certain exceptions may apply to your right to delete information, such as when we must retain personal information as required or permitted by law and we will also maintain a record of your deletion request. We will notify you if any such exceptions apply to your request. To exercise this right, please call us toll-free at 1-888-215-2958or email your request to and include “Deletion Request” in the subject line of your message.
    • Right to Opt-Out of Sale: You have the right to opt-out or ask us not to sell your personal information. To exercise this right, complete this request form. You may also submit your request by sending an email to and include “Opt-Out of Sale Request” in the subject line of your message. Please note that we do not share or sell your personal information in exchange for monetary compensation. We share your information with third parties to market our products or send you information about offers we think may be of interest to you. In addition, if you would like to stop receiving our promotional emails, please click the unsubscribe link at the bottom of the email you received.

We do not discriminate against you for requesting any of the rights noted above. However, we may offer certain financial incentives, charge reasonable fees related to your requests, or deny your right to know, right to access or right to deletion in accordance with applicable law.

You can exercise these rights yourself or you can designate an authorized agent to make a request on your behalf. If you would like an authorized agent to submit a request on your behalf, please send us an email at for instructions and details on proof and information required for use of an authorized agent.

  • How We Disclose Information: We disclosed personal information to third parties for business and commercial purposes during the last 12 months. For more information on the categories of information we disclosed and to whom it was disclosed, see the How We Use or Share Your Personal Information section above. As further described above in the Information We Collect and Your Rights and Choices sections above, we also use cookies and other tracking technology on our Site that collect data and that information is disclosed to advertising networks, which may also be considered a sale under California law. We do not collect or sell the personal information of minors under age 16.
  • Third-Party Marketing Disclosure: Under California Civil Code § 1798.83, California residents with whom we have a business relationship can request information about the types of personal information, if any, we shared with third parties for the direct marketing purposes of the third parties and the identities of the third parties with whom we shared such information in the last 12 months. We do not share your personal information with third parties in this manner and have not done so in the last 12 months. You may request more information by contacting us using the contact information at the bottom of this privacy policy.


We maintain security safeguards designed to help protect personal information from unauthorized access or disclosure. However, the security of information transmitted over the Internet is never 100% secure. Therefore, while we strive to use commercially acceptable means to protect personal information, we cannot guarantee its absolute security.


The Site is not intended for use by children under the age of 13. We do not knowingly collect or solicit any personal information from children under the age of 13. Should we learn that someone under the age of 13 has provided any personal information to or on the Site, we will remove that information as soon as possible.


We reserve the right to modify this privacy policy at any time and may apply changes to previously collected information, as permitted by applicable law. Any updates to this privacy policy will be posted on the Site and we will indicate the last updated date of the changes. Your continued use of the Services means you accept those changes as of the last updated date.


If you have any questions about this privacy policy, please contact us at:

Lundberg Family Farms
5311 Midway
PO Box 369
Richvale, CA 95974

Phone: (530) 538-3500

Fax: (530) 882-4500